The 10 pm call gets an answer.
The job gets booked.
Plumbers, HVAC and electrical contractors: DICE answers from your website at any hour, checks the address against your service area and books the visit.

It’s 10 pm. Water is coming through a ceiling.
- Your website answers right away and asks for the address and a phone number.
- Words like flooding, gas smell or no heat start your emergency path and alert whoever is on call.
- Everything else is booked into your calendar or waiting in your inbox in the morning.

What it does for you
Answers from your own pages
Services, service area, hours and how you quote, with the page linked so the customer can check it.
Do you charge extra on weekends?Saturday visits cost the same as weekdays. Sunday call-outs have a flat emergency fee listed on the pricing page.Source: Pricing /pricingExample The job, ready to go
Service, address, timing and a phone number, asked one question at a time and sent to your inbox.
- Lead created and scored
- Visit booked, reminder set
- Confirmation sent
- Urgent? Hand to the on-call person
Example The visit, booked
Real open slots from your calendar, a confirmation and reminders by text or email.
Pick a time on Thursday
9:0010:3014:00Booked. Reminder the day before.
Example
What it never does
- No prices you didn’t setIt gives a price or a range only where your own rules say so. Otherwise it takes a quote request.
- No promises about arrival timesIt offers the slots in your calendar and nothing else.
- No guessingWhen the answer isn’t on your website, it says so and hands the chat to your team.
Live in an afternoon

Share your website
DICE reads your public pages: services, hours, prices and policies.

Check the answers
Ask it what your customers ask. Every answer links the page it came from.

Add one line of code
Paste it into your site, or we do it with you. Your team gets the inbox.
Simple monthly pricing
$65CAD a month
Plans from $65 a month.
Questions we hear
Can it tell if a customer is in my area?
Yes. It checks the postal code or city against the service area you set.
What counts as an emergency?
You choose. Phrases like flooding, gas smell or no heat in winter start your safety message and on-call alert.
Does it work with my calendar?
It books into the calendar you connect, and holds a slot so two customers can’t take the same one.
Will it text customers at night?
No. Reminders and follow-ups wait for daytime in the customer’s time zone.
See it answer from your own website
Enter your address and an email. A few minutes later you chat with an assistant built from your pages. No card, no call.
See it answer from your site
Try it on your own website