Skip to content

Value and ROI

How revenue generated and cost saved are calculated, and how to set your assumptions.

Open Value & ROI.

Cost saved

Resolved conversations × your average handling time × your hourly rate, plus the after-hours value you set, minus your subscription. Set these under Your assumptions.

Revenue generated

Leads, high-quality leads (score 70 or more), bookings, attributed sales and recovered carts. Sales are split into "from the agent" and "assisted", each with its definition.

Log a sale

For sales that happen offline, use Log a sale on the lead or here. You choose whether it was from the agent or assisted.

Was this article helpful?

Updated September 26, 2026. Still stuck? Contact support.